Purpose: 

Attract a younger, urban crowd to the VMFA.

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Culture: What drives you?

VMFA understands the mixture of private pain and public expression that artists of all genres experience. This is the essence of creativity. We bring this to life for others to understand and embrace in all forms of art, including one of the less conventional: tattoos.

Humanity: How do you connect?

Many who are not tattooed do not understand the complexity of this art, its heritage or the deep, personal emotion associated with something that is so publicly displayed on skin. Yet those with tattoos cherish the memories behind each mark—they are rites of passage in their life story. 

Authenticity: The strategy.

Tattoo art goes deeper than ink and skin. It is an exquisitely personal coat of arms.